Recently, Nobang Shares’ own terminal brand The “seazons Xiao Zhi Jia” disinfecting wet wipes have officially launched and are now available for sale at Seria, Japan’s well-known 100-yen chain store. This marks the first time the Xiao Zhi Jia brand has expanded overseas, representing a significant milestone in Nuobang Shares’ deepening of its internationalization strategy.

As the “stylish 100-yen store” that has achieved four consecutive years of top customer satisfaction in Japan, Seria is renowned for its high-quality, Nordic-style products and stringent product-selection criteria, making it a favorite among local consumers and popular Instagram influencers. This collaboration stems from Nobang Co., Ltd.’s key global expansion initiative in 2024—in August of the same year, Nobang Co., Ltd. officially appointed Mr. Kim Jeong-seok as its sales representative stationed in Japan, enabling precise alignment with Japanese market demands.

From confirming the overseas expansion plan in June 2025 to successfully launching the product in December, with Mr. Jin Zhengshi’s meticulous preparation, the Sales Department of Bangyi Technology, in close collaboration with Xiaozhijia, took the lead in coordinating product selection, testing, design, and production, ensuring efficient implementation at every stage of shipment. The base fabric for the antibacterial wet wipes is made from Nobang’s premium, eco-friendly “Sanlyzox” material, which not only meets Seria’s high standards for product aesthetics but also boasts exceptional antibacterial performance and excellent biodegradability, perfectly aligning with the Japanese market’s trend toward safe and sustainable consumption. It is reported that the flushable, disposable toilet brush product will also be available for sale in the near future.

Gong Jinrui, Managing Director of Nuobang Shares, stated that the company has always aimed to be “a leader in high-end, differentiated spunlace nonwoven materials.” This collaboration represents a precise match between the company’s technological strengths and international market demand. Meanwhile, Mr. Kim Jeong-sik, the representative stationed in Japan, leverages local resources to accelerate the brand’s integration into Japan’s retail ecosystem.

This entry into Seria not only opens up a new overseas market for Xiaozhi Family but also establishes a replicable, internationalized model. As an industry leader with operations spanning more than 50 countries and regions worldwide, Nobang Co., Ltd. will continue to leverage “Made in China” innovation to empower brands going global, driving high-end nonwoven products into even more international markets. It also marks a pivotal leap for Nobang Shares—from “material export” to “brand export.” Helping Enhancing enterprises’ global competitiveness and sustainable growth capabilities. 。