At 10:00 a.m. on October 28, Nobang Shares, through its brand Xiaozhijia, once again stepped up its investment in the multi-billion-dollar women’s hygiene products market by launching China’s first flushable breast pad designed to prevent milk leakage. This innovation marks the second breakthrough and disruptive advancement achieved by Nobang—following its launch on July 28, 2022, of China’s first flushable sanitary napkin—through its use of the “disperse-and-flush” technology in the development of eco-friendly health care products. This development signals a small yet significant step in Nobang Shares’ strategic transformation from a purely B2B enterprise toward deeper involvement in the B2C sanitary products market, putting into practice the company’s new strategic shift. The Xiaozhijia flushable breast pad is set to deliver a completely new user experience to end consumers, especially breastfeeding women.
Become a global leader in green healthcare products. As a pioneer in the development of green and healthy care products and a leader in green products, Nobang Shares has consistently strived tirelessly to achieve better health care, and remains committed to seamlessly integrating green products with health care as its mission.
As the first inventor of China’s Sanli Chong, Nobang has from... In 2009, we invented the first flushable and biodegradable loose-powder flushable product. For over a decade, we’ve been committed to participating in and promoting the development of the green and environmentally friendly industry. Today, we’ve become the world’s largest producer of flushable products, continuously exploring new frontiers in technology to achieve globally leading levels of flushability performance. We firmly believe that only by staying at the forefront of the world’s most advanced technological performance standards can we create even greater products. Driven by this belief, in July we pioneered and launched the industry’s first flushable sanitary napkin, and in October, we introduced flushable leak-proof breast pads.
Xiao Zhi Jia’s flushable breast pads have successfully made their debut on the market, thanks to Nobang’s expertise in flushable materials. After 13 years of technological accumulation, we’ve achieved an unparalleled level of both dispersibility and flushability. These two groundbreaking inventions are also the result of Nobang’s unwavering commitment—driven by our deep passion for healthcare and our dedication to green, eco-friendly practices.
The Xiao Zhi Jia disposable breast pads are designed to be flushable, meeting toilet requirements. By studying and analyzing toilet specifications and conditions worldwide, these pads can be smoothly flushed down the toilet. This not only reduces awkward situations after use but also effectively minimizes environmental pollution in residential areas. The entire surface and outer layer of these breast pads are made from pure plant cellulose fibers. These plant fibers have been tested by authoritative institutions and are fully biodegradable when disposed of in landfills. Decomposition begins after 14 days, and 100% biodegradation is achieved within 28 days. With its outstanding biodegradability, this product—when flushed down the toilet—can disintegrate and fully degrade, addressing three major technical challenges currently faced by existing leak-proof breast pads as flushable products.
