10:00 a.m. on July 28, Nobon Shares has publicly launched China’s first flushable sanitary napkin—Surelax—via the cloud. This invention represents another groundbreaking, disruptive innovation by Nobon in the field of flushable material technology and signals a pivotal step for Nobon as it transitions from a purely B2B enterprise to participating in the B2C sanitary products market.
Relaxation Invention Background
According to According to Statista data, the global retail market size for feminine hygiene products showed a year-on-year growth trend from 2015 to 2020. In 2015, the global market size for feminine sanitary pads was US$32 billion, and by 2020, it had reached US$37 billion, with an annual growth rate consistently at 2.95%.
Currently, traditional sanitary pads have... 90% of the raw materials used in these products are plastic, making them less breathable. Some of these plastic components take as long as 500 years to degrade. Moreover, traditional sanitary napkins are typically disposed of through incineration and landfilling, with 30% of the resulting waste being washed away into oceans and rivers. According to incomplete statistics, the world consumes approximately 300 billion units of feminine hygiene products each year, placing considerable strain and pressure on the global environment and also having certain impacts on women’s health.
Nobang Invention
As the inventor of China’s first standalone flushing system, Nobang has... In 2009, we invented the world’s first flushable, biodegradable loose-powder flushable product. For over a decade, we’ve been dedicated to the development of the green and environmentally friendly industry. Today, we’ve grown into the world’s largest flushable super-factory. Yet, we’re far from resting on our laurels—we continue to explore relentlessly in the field of technology, striving to achieve globally leading levels of ultimate flushability performance. We firmly believe that only by staying at the forefront of the world’s most advanced technological performance standards can we create even greater products. Driven by this conviction, we’ve invented a game-changing flushable sanitary pad—the Surelax Flushable Sanitary Pad—that’s set to revolutionize the entire industry.
Relaxation Surelax sanitary pads
Relaxation The successful launch of Surelax sanitary pads is the result of Nobang’s 13 years of technological expertise in disintegrable materials. After achieving an unparalleled level of both dispersibility and flushability, this breakthrough was finally realized following three years of dedicated effort. It also represents a significant innovation driven by Nobang’s unwavering commitment to health care and its deep passion for environmental protection and green sustainability.
Relaxation Surelax sanitary pads are designed to meet flushable requirements. Through research and analysis of toilet specifications and conditions worldwide, these pads ensure smooth flushing into the toilet. This not only reduces awkward situations after use but also effectively minimizes environmental pollution in residential areas. The entire surface and backsheet of these sanitary pads are made from pure plant cellulose fibers. These plant fibers have been rigorously tested by authoritative institutions and begin to decompose just 14 days after being buried; within 28 days, they achieve 100% complete biodegradation. Thanks to their exceptional biodegradability, these pads—being flushable, dispersible, and fully biodegradable—represent a breakthrough that addresses three major technical challenges in developing flushable sanitary products. According to estimates by Nobon Shares, if flushable sanitary pads were adopted globally, it would reduce microplastic generation by 3 million tons annually.
Care for women’s health, cherish Mother Earth.
The flushable sanitary pad, made from pure plant fibers, features a surface layer that is selected... The ultra-fine 38-micron plant fibers replace traditional plastic films made of polypropylene, polyethylene, and other materials. They offer exceptional breathability and feel incredibly soft and gentle against the skin, providing users with a completely new experience. This not only offers more thoughtful care for women’s health but also underscores one of the key significances of this launch event.
Under its new corporate vision of becoming a global leader in green health-care products, Nobang is committed to realizing its mission of promoting health care, safeguarding women’s health, practicing eco-friendly business principles, and fulfilling its responsibility to cherish Mother Earth. A single thin sanitary pad or panty liner not only embodies our care for women’s health but also reflects Nobang’s commitment as a pioneer and advocate of green enterprise practices—a tangible effort toward protecting our planet.
In the future, Nobang will also set a new goal and mission—to become a global leader in green health-care products—and continue to explore relentlessly in the technological field. By driving corporate transformation through technological innovation, we will strive for even greater development in the years ahead.
At the same time, we hope to receive even greater support from industry peers and all sectors as we continue to promote green, healthy, and environmentally friendly care products. We look forward to seeing more individuals join forces with Nobang, working hand in hand to embrace our passion for health care and committing together to protecting the Earth’s sustainable development. We also hope that every user who chooses eco-friendly materials will join us in caring for our planet and safeguarding the environment.
