11 Moon 16 On [date], Nobang Shares held the second meeting of its marketing system seminar. This meeting was attended by senior company executives, members from the domestic and international trade departments, the product R&D department, and all staff from the Information and Logistics Center, and focused on... 2016 The customer center module within the company’s organizational restructuring efforts for the year was discussed and important arrangements were made. As the “sprint” progresses... 2015 , Opening 2016 In connection with the “!” themed event, the company held several seminars and established the core principle of “focusing on customers, embracing change and innovation, and striving for further breakthroughs.” 2016 Next year, Nobang will build its new five major center platforms by focusing on core functions to break down organizational silos, constructing platforms based on business processes, and establishing a system of open management, performance evaluation, and mutual oversight.
At this meeting, General Manager Zhang once again emphasized the importance of focusing on customers in seeking transformation and achieving breakthroughs. He also presented to all attendees the company’s future organizational structure, particularly the fundamental direction and key principles for building a customer-centric organization. At the beginning of the meeting, General Manager Zhang summarized the current challenges facing the marketing team based on the analysis reports submitted by various sales personnel regarding marketing issues. Issues such as “team collaboration, resource structure, professional skills, and new-employee development” have led to low cohesion within the marketing team, declining morale, and inefficient collaboration. Through reflection and discussion during this meeting, all members have rediscovered their confidence amid passionate calls, recommitted themselves through self-reflection, and reinvigorated their spirits through small yet meaningful changes. Only by straightening our mindset, continuously enhancing our knowledge, and taking immediate action can we achieve genuine and lasting change.
This meeting was divided into six working groups, which analyzed existing problems and pledged to implement corresponding improvement measures through three key stages.
The first segment: a heartfelt reading of innermost feelings! Each group will send four representatives, who will come from the sales team. 24 The heartfelt statements were read aloud in a loud and clear voice, and each team’s representative roared out every passage with passionate fervor, brimming with morale. The profound shock and impact left in their hearts after the shouts lingered long after they’d subsided.
In the second segment, each team reflects: “What has changed?” Reform is something we look forward to; Be in your position and fulfill your duty; Active learning; Work attitude, etc.
In the third segment, embracing change—how should each individual make the shift? Enhanced work enthusiasm; A restless mindset changes; Changing procrastination; Detail enhancement; Consistent and persistent learning; Make a little progress every day.
The core of corporate transformation stems from innovation. Innovation is the driving force behind a company’s sustainable development, and it is also the primary factor in building a company’s core competitiveness. And the success of innovation hinges on effective change management. “Change” means: survival of the fittest, and natural selection. Therefore, reform and change are issues we must confront head-on—and the only thing we can do is to embrace change. Let’s shift our mindset, join hands to embark on a new journey, put customers at the center, embrace transformative innovation, strive for further breakthroughs, and build a first-class, wolf-like marketing powerhouse. Together, let’s achieve great success for Nobang.
